Meta

Staff Product Designer

Things I was the original designer of, and where they ended up.

Campaign Budget Optimization

of Facebook’s revenue flows through it

I was the original designer. I created testing, reporting, creation and a full suite of tools, and took the design from ideation to full product launch. Now it’s a team of 300.

Ads Manager budget settings with campaign budget selected

COVID-19 vaccine profile frames

40 millionpeople used them

Frames for your profile picture that showed friends you’d been vaccinated, made with the US Department of Health and Human Services and the CDC.

The profile frame flow: the frame with and without a partner, the prompt to add one, adopting it, and friends being prompted to try it

Reels

I helped take Reels on Facebook international.

Reels on Facebook: the Reels row in the feed, a reel playing full screen, a creator's reels profile, and the Reels tab under the composer